Canada’s Alternative to Frank’s, Built for Retailers

THANKS is an alternative for Canadian consumers to Frank’s… called THANKS.
It delivers a familiar, everyday versatile profile with a mission of Canadian self reliance at the centre. For retailers, that makes THANKS a high-velocity, low-education, meaningful swap: shoppers already know how to use it — they’re simply choosing Canadian.

Why Retailers Say Yes

1. A Familiar Taste That Already Sells

THANKS anchors to the flavour profile Canadians already reach for.
This creates instant understanding, low friction, and fast adoption.

2. Competitive SRP + Strong Margin

Pricing is designed to compete head-to-head with leading vinegar-forward hot sauces while giving retailers healthy margin and fast turns.

3. Community Impact Built Into the Brand

Use the donation line that matches the campaign period:

• Launch period (until May 14, 2026): 100% of launch profits go to CMHA to support youth mental wellness

• Post-launch: A portion of proceeds supports youth mental wellness
  

This gives retailers a positive community story — without needing to run their own program.

4. Ready-Made Social & In-Store Support

THANKS provides:

• Social assets and announcements

• Simple in-store display tips

• Trial-driving recipe content

• Shelf talkers and co-branded elements
  

5. Easy Consumer Education

THANKS is an everyday, versatile product. Consumers instinctively know where it fits.
Use cases include wings, eggs, pizza, burgers, soups, Caesars, marinades — anything that would normally use Frank’s.

Why THANKS Wins on Shelf

Taste People Already Understand

THANKS offers a familiar tang and classic profile that feels instantly recognizable.
No education required.

Mission of Canadian Self Reliance

More Canadians want to choose Canadian. THANKS gives them an everyday way to do exactly that.

Emotional Brand Story That Converts

Gratitude. Community. Canadian pride.
THANKS stands out against loud, corporate, imported competitors.

Proven Retail Traction

Front Street Heat (Top Shelf Canada’s sister line) is already sold in 500+ retailers across the country — demonstrating retailer trust, operational reliability, and real consumer pull.

Retailer Toolkit (What You Get)

1. Shelf-Ready Support

• Shelf talkers

• Price tag slogans

• Simple shelf placement guide (eye level, next to vinegar-forward hot sauces)

• QR codes linking to recipes + donation story
  

2. Social & Digital Assets

• Launch graphics

• Recipe reels & imagery

• “Choose Canadian” / “Drop Frank’s, Give THANKS” content
  

3. In-Store Sampling & Trial Ideas

• Pretzel bites

• Wing flats

• Simple staff scripts
  

4. Marketing Hooks Retailers Love

• Canada’s Alternative to Frank’s

• Same heat. Local heart.

• Canada’s Spicy Solution to Imported Reliance